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| Cheese is evil, worse than smoking |
A new billboard near Lambeau Field soon will warn Green Bay Packers fans about the potentially fatal health risks associated with eating too much cheese.
Sponsored by the Physicians Committee for Responsible Medicine, the sign shows the Grim Reaper wearing an iconic cheesehead hat with the message: "Warning: Cheese Can Sack Your Health. Fat. Cholesterol. Sodium."
The nonprofit group, which promotes a vegan diet and has a history of provocative food campaigns, also has sent a letter to Green Bay Mayor Jim Schmitt asking him to require warning labels on all high-fat, cheesy food at Lambeau. The stadium's dairy-rich menu includes cheese curds and Cheesehead soup, which is a cheddar cheese soup made with beer and topped with more cheese.
The mayor has dismissed the idea, but the physician's organization president says he hopes the effort draws attention to the role cheese plays in the nation's obesity epidemic. The sign is slated to be installed Tuesday in De Pere, Wis., and be visible to fans who travel to games on U.S. Route 41.
update: Cheesehead maker threatens legal action for billboard